Many people think keywords on the meta tag is what the search engines look first. In reality, search engines look at good keyword content especially title tags in h1, h2 or h3 and good links.
Search engines extract keywords from your on-page text, headers, page titles, inbound links and other factors.
Choosing the right keywords is often the difference getting found in search and not getting found.
There are several variables that impact keyword selecton and are broken in two groups
1. Primary Selection of Keywords
2. Prioritizination variables.
It is important to understand that keywords are important to your business. So, you have to ensure keyword terms/phrases have sufficient search volumes, make sure chosen keyword terms are relevant.
When Priortizination of keywords two things to consider:
Competitive advantage for the product/services and profitability of the products/services associated with the keywords.
A checklist when determining Keywords:
- List root brands like dog food
- Brainstorming variations of product and brand related keywords.
- Study competitor’s sides
- Adding geographic variations
- Adding descriptive variations
- Taking all the variations and entering them into Google Adwords Keyword Tool which is free to use.
Once it is determined which keyword possibilities have sufficient search volumes, keywords must be filtered for relevancy.
How to Find the Best Keywords
Google Adwords Keyword Tool – Best For PPC Campaings (Free)
Word Tracker (not free)
WordStream (Free)
more coming soon.
